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Jul 8-11

four days of free

Up to 40% off

Plus free shipping, free same day delivery & free gifts every day!

20% off

one qualifying item with code 747545. Excludes prestige brands & fragrance.

Today's Deals

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Free Truly gift

4pm - 12am CT

beauty break

Free Truly gift

with any $50 online purchase. $59 value

Free primer gift

It's a prime time to buy

Free primer gift

with any $70 online purchase. Choose from 2

New & only at ulta

Discover isima

Hair care ignited by Shakira. Developed by experts.

Deals for you

12 items

New for you

12 items

We think you'll like

12 items

Festival prep

Shop all

12 items

Up to 500 points*

with your Ulta Beauty Rewards® Credit Card. Ends Jul 19.

Beauty Services

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The Salon at Ulta Beauty

Our corporate commitments

Diversity, Equity & Inclusion

Diversity, Equity & Inclusion

We're committed to creating a more inclusive world.

Ways to shop

Ways to shop

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Corporate Responsibility

Corporate Responsibility

We use the power of beauty to enhance the world around us.