- By Akshit Anthony (Writer at DealsMiner)
Morphio is an outstanding tool for marketers who want to see how well their marketing efforts are performing across multiple channels. It helps you track your progress towards your goals and predicts future performance.
Morphio is the only tool that can track all aspects of your marketing campaign, from social media engagement to website traffic. The platform also provides you with insights into how your audience interacts with your content.
Thus, in this posts we will discuss in detail about the features, pros and cons, pricing and alternatives of Morphio.
So without any further delay let's get started.
What is Morphio?
Morpheo is a cloud-based marketing automation platform that helps you build and execute effective digital marketing strategies. With its intuitive interface, it is simple to set up and launch your first campaign.
You can easily add new pages, products, and services to your site. Upload images, videos, and PDF documents. And if you need additional functionality, you can always purchase a subscription.
The platform comes with a variety of pre-built templates that allow you to quickly start building your own campaigns. These include landing page builders, email builders, and lead capture forms.
The platform also includes a drag and drop editor that lets you customize your webpages and design them exactly as you like. This makes it easier to create engaging content and optimize conversions.
Additionally, you can integrate third party apps such as Google Analytics, Facebook Pixel, and Adwords.
Features of Morphio
There are various features available in the platform which make it easy to manage different types of campaigns. Let’s take a look at some of these:
Reporting – With Morphio, reporting has been automated and is integrated with various Google Data Studio connections so that it’s easily accessible and readable.
Overspending and Underspending Alerts – You don't need to worry about your ad budget or your monthly budget goals because they're already being monitored by Morphio for us, so we'll alert you whenever you go over or under your budget.
Landing Page Failure Alerts – Website downtime is one of the worst things that could happen to any business. With this feature, no one will lose any leads or sales because they won't be sent to broken pages anymore.
SEO Performance Monitoring – You can use this tool to see which keywords they're ranking for and how well they're doing at it. You get alerted whenever their website undergoes changes, which affects your keywords and website ranking.
Performance Forecasting – You can use this decent marketing analytics platform to analyze your overall digital marketing strategy, showing you your results in a thirty day period which you can then review against your previous month’s results.
Audience segments – This feature allows you to automate target audience segmentation so that you can focus your marketing efforts on the most relevant audiences.
Anomaly Detection – This feature allows the system to detect unusual activity. It monitors your business' performance so that it learns how your business usually operates.
Marketing Suggestions – Since the data is analyzed weekly, monthly, and quarterly, this software will also provide you with marketing suggestions so you can quickly and smartly decide which campaigns to run.
Pros and Cons of Morphio
Morphio offers many benefits but there are also drawbacks. Here's what you should know before signing up:
Pros:
- Easy to Use - The platform is very user friendly and anyone can use it without having much experience.
- Simple Setup - There are only two steps required to setup your account. First, you have to sign up and then you have to link your bank account. After that, you can begin using the platform.
- No Monthly Fees - Unlike other platforms, Morphio doesn't charge you any monthly fees.
- Free Trial - If you want to try out the platform, you can do so for free.
- Customizable Landing Pages - You can build landing pages that are completely customizable.
- Automated Reporting - You can view reports from anywhere in the world.
Cons:
- Limited Features - Although the platform has many features, some of them are limited. For example, you cannot set up automated email campaigns.
- Lack of Support - The company does not offer 24/7 support. However, if you encounter an issue, you can contact them via live chat or email.
- Slow Customer Service Response Time - The customer service response time is slow.
- High Cost - Compared to other tools, Morphio is expensive.
- Not Recommended for Small Businesses - The platform is designed for large businesses.
Pricing Details of Morphio
Basically i provides 3 types of pricing plan:
1) Starter Plan
This plan costs $995/year. It is ideal for a business with 1 Google analytics view and centralized data.
2) Essential Plan
This plan costs $2995/year. For small businesses with 1-5 Google Analytics visits and broad marketing assets, it’s great.
3) Premium Plan
This plan costs $4995/year. It is best suited for businesses with 6-25 Google analytics views and expansive marketing assets.
Alternatives of Morphio
1) Vidooly
Vidooly is an online video analytics platform that helps brands and content producers to gain valuable insight into their videos' performances and audiences.
It provides an insightful tool for finding out which videos your audience is interested in based on several categories and demographic groups. You can also identify the audience who is most likely to engage by looking at the demographics of your current followers.
It helps content creators understand their audience by revealing their digital journeys, watching habits, devices they use, etc.
It has a leader board feature that lets you see which accounts are the most popular across different social media platforms. You can filter by genre, country, and month when viewing the list of top songs.
By partnering with the right influencers, Vidooly helps its users to reach out to their target audience and grow their followers at the same time.
2) GreyMetrics
It’s an online marketing platform for small business owners. It's often referred to as "data visualization." The software allows you to create custom dashboards using drag-and-dropped data widgets.
Its vast feature set includes - Create custom dashboards from pre-defined templates.
You can create customized reports by dragging and dropping fields from one report into another. With just one click, generate reports with data from 20+ integraions for marketing. Drag and drop data widgets to create custom dashboards.
They offer over 25+ pre-designed report formats, which were created by consulting with experts from various industries.
One of its most useful features is its live marketing dashboard which allows you to track data from anywhere, provide samples for all integraions and help you create beautiful visualisations without any previous experience.
It automatically generates multilingual report in GreyMetrics in nine different languages. You can customize and save your reports in PDF format for easy printing or emailing with password protection. Easily create custom dashboards for any account by connecting them together in one click.
3) JustControl.it
JustControl.it provides marketers with an easy way to collect and analyze their customer data from multiple sources. The software provides its users with tools to filter, aggregate, visualize, and transform vast amounts of data from any source.
The architecture of this software is powered by a sophisticated ETL engine and advanced automation capabilities, which ensure smooth data mapping from various sources through a single interface.
Users can gather data from their everyday marketing tools such as tracking services, ad networks, or even internal analytics into one dashboard. This helps them to get valuable insights into the driving force of their business.
JustContril.it provides its users with reliable and accurate statistics as it performs automatic data reconciliation across several destinations and sources while flagging the inconsistent or missing information.
The software offers a customizable dashboard, which is equipped with configurable charts, widgets, and graphs to handle the analytics without any code. It also offers dedicated server infrastructure for each client.
Our Recommendation
Thus at end we can say that Morphio is an AI for digital marketing that integrates the leading advertising and analytics into one platform and get instant alerts for performance issues, mistakes, and failures to protect ROI.
Hope this article must be useful. Kindly share your views on this article in the comment section below.