API is an acronym for Application Programming Interface, which is a set of definitions and protocols for building and integrating software applications.

How do APIs work?

APIs allow your product or service to communicate with other products and services without knowing how they are implemented. It saves time and money by simplifying app development. As you design new tools and products - or manage existing ones - APIs let you simplify design, administration, and use, while providing opportunities for innovation.

Subscriber API

Your store's subscribers can be accessed via the subscriber API. The API  returns the subscriber's email address and the data in which they subscribed. The subscriber details can be sent to various marketing platforms for marketing campaigns or newsletter campaigns.